Businesses needs to make sure to have a proper and active media presence, especially on Google. Most businesses are already aware that optimizing their websites is important. A Google Business profile is what it is generally called. Having a powerful snapshot of your business that would highlight the best features of your business attracts potential customers and would be beneficial for the company. Although, businesses would be excited to hear the news that optimizing your business page on Google is beneficial and absolutely free!
Having an Optimized Google Business Profile
An un-optimized business profile on Google will not give the right information to the users. It would be blunt and blur to the users. On the other hand, an optimized Google business profile will help the customers get the right information like your email address, your actual address, your contact information, your location and stuff that would create a positive and reliable perspective.
Why do we need to optimize our Google business profile?
Well, the question that arises is WHY? There are several reasons that needs to be known to the customers as to why an optimized business profile is beneficial. Here are some benefits;
1. Improves Customer Engagement
Consumers tend to find their results in one click. Having your Google business profile optimized will help them to get the ‘zero-click search’ that they have been looking for. This would help you create an instant interaction with the potential customers. Customers can help themselves by conversion and conversation through your optimized Google business profile.
2. Better Ranking
When it comes to Google ranking, it just doesn’t rank as per the proximity and relevance. Google’s algorithm makes sure to rank good to the ones with good and active activity and quality of information. Optimizing your Google business profile will alert the algorithm of activity and good quality information that would help you get a better rank by Google. Higher rank results in better visibility and increased engagement with your business.
3. Conversion of Customers
Acquiring customers is easy with an optimized Google Business Profile. A regular profile can be found by the customers when they type the name of your company. Although, an optimized Google business profile will be visible to your customers through only keywords as well. They can discover you in keywords, call you directly, search your location, view your FAQs, visit your website, request a quote and do lot more things directly. The more customers need to search, the harder it is to convert potential customers into customers.
How to optimize your Google Business Profile?
Google my Business Page is a platform which is not being used to its potential by people. Here are 13 stages of optimization that can help you get to the desired outcomes.
1. Claim your business profile.
A Google Business profile is a separate entity from Google Business Account. You need to create a business profile at the first step to make sure to have the presence. You can either create it from your company email address or even your personal one.
2. Complete all sections.
Completing all sections of information asked by the Google Business Profile is important to address and gain a higher rank. The basic information like name, address, phone, email address, website, hours, categories, products/services, posts, reviews etc. needs to be filled out.
3. Be particular with information.
When it comes to adding information to your Google Business Profile, you need to be meticulous about your information. Make sure to put the clear and thorough information that would not confuse the viewers. It should be direct and clear.
4. Select categories (primary and secondary).
Choosing a particular category to optimize your Google Business Profile. If you choose a category, Google will be able to give you category-specific features that would boost up your profile. It would make your profile more attractive and effective.
5. Mark off valid attributes.
When you select a category, Google will present you with a list of attributes. These attributes are features that you can check off to further explain your business products or services. For instance, a restaurant will have the attributes of either takeaway, dine-in or delivery.
6. Write your description.
Ensure a descriptive information about your business that would clearly indicate what the customers are looking at. Make sure to give all necessary information needed by the customers to step forward and interact for further details and quotations.
7. Publish weekly posts.
Make sure to be active. Post daily updates, feedbacks, blogs and articles. Post information and new updates on a weekly basis. Stay active.
8. Upload new pictures and content weekly.
Ensure posting quality content on your Google Business Profile. This includes pictures, visual content, quality content like blogs etc. be active, Post attractive posts on a weekly basis. For instance, if you are an e-commerce business, you need to post pictures of your products like a clear picture of Blade Runner 2049 Coat on your category.
9. Answer questions, be interactive.
Answer and respond to all questions, queries, complaints and feedbacks of the customers. These are important as they will tell you where you lack behind and where to spend more time and focus on.
10. Collect reviews and feedback.
Feedback is important as it makes the customer feel heard and valued. Collect all reviews and feedback. Thank them for their reviews and focus on the problem being spoken.
11. Add your products and services being provided.
Add your services and products to acknowledge the customers in what your business holds. Make sure to post daily update and information on the products and services being offered.
12. Set your chat box for customer interaction.
Customer interaction leads to customer satisfaction. For instance, an e-commerce website dealing in clothes like Yellowstone Jacket needs to interact with customers in order to know if they liked it and what changes they need in the products/ services.
13. Maintain your profile and be active on it.
Maintain your profile. Considering you are an e-commerce business, you need to keep your Google Business Profile updated with what products are available and which ones are out of stock. Be active, post on a weekly basis, use quality and visual content.
These optimization strategies will help you get the best optimization tool that would interact and attract your customers.
