The term “SEO” is an abbreviation for Search Engine Optimization. Search engine optimization is basically the procedure of enhancing the quantity and quality of site visitors to a particular site or a web page by search engines. SEO targets free traffic as opposed to paid or direct traffic. For example, when a visitor types in a search term like “How to Make Money With Real Estate” in Google, the search engine will perform an internal process called “optimization”. This is where the website, through SEO, makes itself highly visible on various search engines and appears towards the top of the list whenever a user searches for a related term.
Level of SEO Effectiveness
There are several factors that determine the level of SEO effectiveness. The most important of these factors is obviously the content of the site. Every good SEO company will tell you that content is king. A good SEO company will use a periodic table of ranking factors, as outlined by PayPerClick, which can be used to measure the effectiveness of SEO.
Another factor that makes SEO beneficial is the on-page optimization. This includes everything from writing SEO rich content to off-page optimization, which includes using keywords and backlinks to boost search rankings. The on-page optimization is what allows a user to easily find what he or she is looking for when they perform a search.
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Factors
The third factor to consider when optimizing a site is the link popularity. The higher the PR of a link, the better the ranking. This is very similar to the on-page optimization. In fact, the on-page optimization and seo are two sides of the same coin, whereby the better the SEO and the better the backlinking, the higher a site will rank higher in search results. So, one may say that SEO precedes link popularity.
On the other hand, the opposite holds true. There are some websites that are extremely popular with a particular keyword. However, these sites have almost no backlinks, whereas, the popular websites often have many backlinks from other relevant websites. Backlinks help increase the ranking factors, but SEO provides effective methods to get a top ranking. It is therefore obvious that both SEO and backlinks are important to internet users who want to find websites.
Black Hat SEO
Black Hat SEO is considered to be an unscrupulous SEO practice that some unscrupulous individuals use to manipulate search engines and gain unfair advantages. In spite of this, black hat seo does benefit legitimate websites, as well as illegitimate websites. Many web owners who are new to SEO wonder what black hat SEO is, or why they should even care. The truth is that black hat SEO is just a waste of time and effort and does not improve the rankings in search results.
Another factor that makes SEO beneficial is the on-page optimization. This includes everything from writing SEO rich content to off-page optimization, which includes using keywords and backlinks to boost search rankings. The on-page optimization is what allows a user to easily find what he or she is looking for when they perform a search.
